Writer: Zhongda vending machines Time:2020-12-19 16:47 Browse:℃
With the aging of the population, labor costs, labor costs, rental costs and other expenses continue to rise, chain convenience stores cannot become a channel to promote the growth of total offline sales in new retail. Compared with traditional chain convenience stores, vending machines have quickly entered people's field of vision due to their small footprint, low initial capital investment and operating costs, and high ground utilization. vending machine self-service
For vending machines, it is very convenient and fast to show you life service products, but for the operators of vending machines, if they want to make vending machines more profitable, they must have strict management , Retail Jun’s survey summarized the following key points. Operators can only obtain higher economic benefits if they ensure that the key points are improved. Let’s take a look!
"The customer is the creator", we must look at the problem from the perspective of the customer.
People always talk about the "customer is the creator" and always say that they should consider the customer, so how to consider the problem from the perspective of the "creator"? At the beginning of the collection point of the vending machine, you need to consider the feelings of customers, rush to ask customers, simulate the customer's action route, how to let customers see your vending machine more directly, and how to dress up the vending machine to attract customers. , You need to think of what customers can think of, and you also need to think of what you didn’t expect.
A vending machine with a clean environment is a good face.
People rely on horses and saddles, and vending machines are the same. No one likes to touch very dirty things. Every time a vending machine is restocked, the external environment of the equipment must be cleaned, except to make the product more smoothly in transit. In addition, it will definitely attract a lot of traffic.
"Being based on temperament", the appearance of the appearance means high income.
In addition to the neat and tidy automatic machine products in the showroom, the outer packaging box, KT board and other external packaging are also for better and stronger display of the corporate image, and can also promote the display of products in the vending machine. Different brand images stimulate consumers' desire to buy. So beautiful and explosive models are accompanied by high returns.
The fourth is to conduct regular background inspection and management to prevent equipment power failure.
Most of the customers who buy goods in front of the vending machine are because of the timeliness requirements. When the product they want to buy is not available, this feeling is very unpleasant. It not only hurts the customer's impulse for secondary consumption, but also directly hurts operating income. It executes regular query of cloud service platform data information, records and replenishes devices that are easily disconnected, and generates a reasonable replenishment roadmap.
Every time you add goods, it's a "show"
Ordinary people will only believe in what they see. In the case of replenishment, it will show the background management and the mentality. Even if customers don’t shop today, remember that there is a place to shop. Because of professionalism, while taking notes, I still remember that there are trustworthy services here.
In short, no matter where the vending machine is placed, it provides services for everyone 24 hours a day, and does not require human resources on duty. The management mechanism is intelligent and convenient and fast. This kind of retail method that is constantly updated with its development is even more of a kind. New consumer trends.
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